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Engagement rate, honestly read.
Enter your followers and the totals from your recent posts. You get your average engagement rate per post, a breakdown, and a plain-English read on what it suggests.
Engagement rate by followers
3.37%
Strong
Your audience is responding well. Keep a steady posting rhythm and watch whether growth in followers keeps pace, since rates often dip a little as an account grows.
- Per post
- 421
- Likes / post
- 350
- Comments / post
- 26
- Shares + saves / post
- 45
You get about 7 comments for every 100 likes. Comments take more effort than likes, so a rising ratio is a good sign that people care about what you post.
The bands are general rules of thumb, not benchmarks. What counts as good varies a lot by platform, niche and account size, and smaller accounts usually see higher rates. Your own trend over time is the most useful comparison.
How this works
The method, plainly.
Engagement rate here is the average number of interactions per post (likes + comments + shares and saves) divided by your follower count. It runs entirely in your browser.
The bands (low, typical, strong, very high) are general rules of thumb, not benchmarks from a study. What counts as healthy depends on the platform, your niche and your size, and a single post that travels beyond your followers can push the average up. Use 9 to 12 recent posts for a steadier number, and compare yourself with your own past results first.
Comments and saves usually say more than likes, because they take more effort. If your comment ratio is rising, your content is starting conversations, which tends to matter more than the headline rate.
Questions, answered.
How is engagement rate calculated here?
We add up likes, comments, and shares or saves across the posts you enter, divide by the number of posts to get interactions per post, then divide by your follower count and multiply by 100. This is engagement rate by followers, the most common version.
What is a good engagement rate?
There is no single answer. As a loose rule of thumb, around 1% to 3% is common, above that is strong, and smaller accounts usually see higher rates than large ones. It varies a lot by platform and niche, so your own trend over time is the best comparison.
Should I use engagement by followers or by reach?
Engagement by reach (interactions divided by the people who saw the post) is often more accurate, but reach is only visible in your own insights. Engagement by followers works for any public account, including competitors, which is why we use it.
Does buying likes change my engagement rate?
It changes the number, which is exactly why you should measure engagement on posts you haven't boosted. If you do boost a post, note it, and leave it out when you run this calculator so your read on what your audience responds to stays honest.
Is my data stored?
No. The calculation runs in your browser and nothing you type is sent to us.
