Free tools
Useful before you spend a cent.
Calculators and writing helpers for planning content and launches. No account, no email, and every tool says exactly how it works.
- 01
Engagement rate calculator
Work out your average engagement rate per post, with an honest read on what it means.
Calculator · runs in your browser - 02
Follower growth projector
Project 12 weeks of growth from your current pace, with and without a launch boost.
Calculator · runs in your browser - 03
Hashtag generator
A focused mix of broad, niche and community hashtags for your topic and platform.
Generator · AI or templates - 04
Profile bio generator
Five bio options that fit each platform's character limit, in the tone you choose.
Generator · AI or templates - 05
Caption ideas generator
Six caption angles with hooks and calls to action, ready to edit into your own voice.
Generator · AI or templates - 06
YouTube earnings estimator
An illustrative monthly earnings range from your views and an RPM range.
Calculator · runs in your browser
Our approach
Tools that tell you the truth.
- 01
No invented benchmarks
Where we describe what a number means, we call it a rule of thumb and say how much it varies. Your own trend is the comparison that matters.
- 02
Assumptions on the page
Every projection and estimate lists its assumptions under “How this works”, so you can judge the result for yourself.
- 03
Content first
A boost can add social proof to a launch. It doesn't replace a clear profile, good posts and a reason to follow, which is what most of these tools help with.
Want the plan behind the numbers?
The Academy has step-by-step guides for Instagram, TikTok, YouTube and community channels, plus business ideas built on a following.
